Cycle Tourism and Digital & Creative Industries Workshop

Posted in: Workshop

Date and Time


University of Dundee
Centre of Entrepreneurship, Unit A, 75 Old Hawkhill ,
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This exciting event will bring together leading innovators in digital and creative technologies with mountain biking and cycling tour operators, accommodation providers and other activity providers to inspire business to academic collaborations, business to business partnerships and an upgrading of the level of service towards bike tourists. The workshop will be presented by Developing Mountain Biking in Scotland, Mountain Bike Centre of Scotland and hosted by the University of Dundee in their new Centre for Entrepreneurship they have established on campus in collaboration with Elevator UK.

The Cycling Industry & Cycle Tourism

The UK cycling industry had a turnover of £2.6 billion in 2015 and globally the industry is work €35.7 billion. Along with the growing popularity of E-Bikes and a drive to reduce urban air pollution, the cycling industry is growing across the world and this means more opportunities for innovative products.

Bike tourism is booming in Scotland with leisure cycling and mountain biking tourism annually contributing over £315m per annum to the Scottish economy.

Event Format

Delegates will hear from a number of speakers from tourism and Digital/creative industries. There will be time for speed pitching for all delegates to communicate their business requirements or offering to all in attendance. Plenty of networking time will also be built into the evening.

New Digital and Creative technologies: Gamification, Virtual Reality and Bike Tourism

Gamification in the tourism industry –

Increasingly tourism providers are looking for new ways to attract visitors and also to cater to the increasing demands of tourists. By “Gamifying” their experience, they can add value by attracting families, education providers and children to engage in the experience in a fun and competitive way. The recent phenomenon of “Pokémon Go” showed how powerful gamification can be to get people out and about exploring. At this event, delegates will hear from two new exciting companies – GeoAdventure and DeuXality about how their services can help increase the attractiveness of the visitor experience.

Virtual Reality & Bike Tourism –

They are currently two of the fastest growing areas within tourism in Scotland - Virtual Reality (VR) and Bike Tourism. This event will highlight the new VR technologies open to businesses, present cutting edge technology being developed within Scottish academia and, for businesses new to bike tourism, an overview of the market and how businesses can attract more cycle tourists.

Currently there are over 18 million users of VR worldwide*. However experts are predicting that the growth in headsets is to be exponential with more than 200 million VR headsets will be sold worldwide by 2020 and, by 2019, 2 billion smartphones will be VR enabled

Augmented Reality

New technology in the form of smart glasses is starting to come into the market. This gives the user the option to combine their view of the real world with computer generated imagery and information provided by augmented reality. Cyclists can use this to get information on speed, heart rate or distance to cafe or information about a trail.

Who should attend?

  • Tourism businesses
  • Cycling related companies
  • Professionals and academics from the digital & creative industries.


Draft Agenda:

5:30pm: Arrival & Networking - Drinks and food served

6:00pm - Event begins - speakers, speed pitching slots for all delegates and networking session.

Speakers include:

John Campbell - GeoAdventure

Roy Mudie - University of Dundee - Virtual Reality applications in tourism industry

8:00pm: Networking and drinks

8:30pm: Event ends