Developing Youth Travel Experiences for the Loch Lomond Area

Credit: Canva

As they are impressed by natural, creative and nature-based activities, the wider Loch Lomond destination has the potential to be an appealing destination for increasing numbers of international youth travellers.

This case study explores the motivations behind new research into youth traveller insights for Loch Lomond, The Trossachs and Clyde Sea Lochs.

Love Loch Lomond wanted to explore new products which could meet these complementary motivations for travel. The research project took place in the 2018 Year of Young People, an ideal opportunity to explore the destination’s relationship with younger visitors and travellers.

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