Getting More Out of Digital and Data: What Tourism Businesses Think

Credit: Love Loch Lomond

Visitor focus is key for businesses to be able to capture and use intelligence strategically to enhance the visitor experience.

Listening to tourism and hospitality businesses of all sizes, it is clear that engaging successfully with customers on social media and in the digital environment brings challenges; including how to measure these digital activities, in an attempt to understand if the investment of time and effort from the business is paying off, and ultimately generating conversions to purchases or bookings.

Would you like to read more?

Register with a few details to continue reading this article.

Area of Interest


Already a registered user of Business Loch Lomond? Login