Industry Toolkit

Sense of Place Toolkit Introduction


Toolkit aims and objectives

This toolkit has been developed to assist businesses to help their visitors and guests discover the unique features of Loch Lomond, The Trossachs and Clyde Sea Lochs.

It aims to provide businesses in the area with a greater understanding of the different elements that make up the destination’s special character, from its spectacular landscape and views, diverse outdoors activities, rich culture and heritage, local food and drink and much more.

The toolkit aims to equip businesses with relevant tools and ideas to celebrate the area’s unique selling points and help develop visitors’ understanding and experiences of the Loch Lomond area as a must-visit destination and one which they want to tell others about and return to.


This toolkit has been developed to support tourism and hospitality businesses to discover and celebrate the unique features which make up Loch Lomond, The Trossachs and Clyde Sea Lochs. The toolkit brings together many of the qualities and characteristics that make up the destinations’ unique sense of place.

Resources are drawn from new sources: visitor research, business case studies and reports commissioned by Love Loch Lomond and its partners within the Collaborating For Success project, Friends of Loch Lomond and The Trossachs, and The Loch Lomond and The Trossachs National Park.

Content has been compiled on eco-tourism, visitor research including youth travel, business case studies and industry trends and reports.  There are also relevant local business examples, practical hints and tips, and links to helpful tools and more inspiration in each section.

The toolkit also makes good use of tourism best practice from other parts of Europe, with useful and relevant case studies from learning journeys to Iceland and Norway, plus wider industry information to provide businesses with plenty of ideas and inspiration.


The toolkit has been made possible through support from the Collaborating for Success Project, funded by Scottish Enterprise via the Destination Development Fund. Business Loch Lomond is part of the Collaborating for Success project from the industry-led Love Loch Lomond Destination Organisation including partners Loch Lomond and Trossachs National Park and The Friends of Loch Lomond & The Trossachs. 

Sense of Place Toolkit Sections:

Section 1: Sense of Place

Section 2: Our Destination

Section 3: Our Visitors

Section 4: Themes to Share

Section 5: Ways to Explore

If you have any further questions about the toolkit please email 

Related Resources

Sense of Place Toolkit Section 1:Sense of Place

Sense of Place Toolkit Section 2: Our Destination